Organic blueberry farmer Hugh Kent managed to move from working with an exploitive “marketing” system to direct to customers over several years.

How many customers did he need to make this profitable, and even growing?

20,000 customers.

For someone starting off, that may feel impossible.

But how many people is that, really?

It is 2 full Ohio State University stadiums.

It is the number of people needed to bring a new state into the union.

It’s a small town’s worth of people.

And clearly it is doable, because someone did.

How many customers do you really need?

Podcast link: https://www.thrivingfarmerpodcast.com/hugh-kent/