Amanda runs this practice out of Raleigh, NC, working with Salesforce partners, MSPs, and
professional service firms who are good at the work and tired of pipeline being the thing that
keeps them up at night. She’s a Business Strategist at Amanda, and before that, she spent years
inside Salesforce consulting, close enough to the work to see the same pattern over and over:
brilliant delivery, thin pipeline, growth that depends on referrals nobody can schedule.

What’s her background, actually?

Amanda’s path here wasn’t a straight line, and that’s mostly the point. She holds a BA in Physics
and an MA in Counseling Psychology, and has worked across theater, higher education, and
business consulting before landing in Salesforce strategy — a mix that shows up in how she works:
structural thinking from the physics side, real listening from the psychology side, and a producer’s
instinct for turning a vague idea into a plan with due dates. She currently serves as a Navigator at
First Flight Venture Center, where she works directly with founders building their businesses.

What’s the methodology she uses with clients?

Amanda is certified through Robert Fritz’s Structural Consulting Certification Program, a
credential that requires completing the Fundamentals of Structural Thinking prerequisite before
combining quarterly training with recorded practice-session critique. Robert Fritz is the author of
the bestseller
The Path of Least Resistance and founder of Robert Fritz Inc., whose structural
dynamics training has reached over 80,000 people in 27 countries. His approach doesn’t start
with tactics. It starts with a clear current reality, a clearly defined destination, and the structural
tension between the two — the same tension Amanda uses to help partners decide who they
actually want to serve, instead of taking whoever calls.

Why structural thinking instead of another marketing framework?
Because marketing frameworks assume the problem is visibility, and for a lot of established
consultants, it actually is — the core obstacle is usually positioning, not expertise. But visibility
without a clear structure underneath it just gets you more of the wrong clients, faster. Amanda’s
process starts with the plan: what’s true right now, what you’re actually building toward, and what
specific actions close that gap. The positioning work comes after that’s solid, not instead of it.

FAQ

What does the Robert Fritz certification actually qualify her to do?
It qualifies her to use Fritz’s structural consulting methodology with clients — building current-
reality-to-destination plans grounded in structural tension rather than willpower or motivation.
The certification requires completing prerequisite coursework and ongoing critique of recorded
practice sessions, so it’s a working credential, not a one-off seminar.

Does she work with firms outside of Salesforce and IT?
Her core focus is Salesforce partners, MSPs, and adjacent service firms — accounting practices,
marketing agencies, and similar client-services businesses that run into the same referral-
dependency problem. If you’re not sure your firm fits, book a free discovery call and ask.

How do I start working with her?
Book a free discovery call. That first conversation is about figuring out who your ideal clients
actually are and whether the structural planning process is the right fit for where your firm is right
now

I show my affection by sharing resources. The worst that will happen on the call is me recommending 5 million books and podcasts to you.