Most Salesforce partners are genuinely great at the work. What keeps them up at night isn’t the technology or their commitment to clients. It’s the thin pipeline, the feast-or-famine cycle, and the quiet panic of saying yes to clients who aren’t quite right just to keep the lights on. They care. They’ll do good work if they can only get in the room. But caring deeply and being the obvious choice for the right clients are two very different things — and the gap between them is a structural trap, not a marketing problem.

The structural trap is that potential clients have to work hard to see how unrelated case histories apply to them. It’s a hard sell in comparison to walking into a sales conversation where they’ve already heard good things about you from someone just like them. Where your reputation arrived before you did.

Amanda works with Salesforce partners who are tired of starting from zero in every sales conversation — helping them identify the clients they wish they could clone, and build the kind of reputation that makes the next conversation easier than the last. Her approach is not about fixing problems. It’s about getting clear on what you’re actually building toward — and then building it.

Why Amanda gets it

Amanda has always started with two questions: what do we really want to create here — and how will we know if it’s working? That thread runs through a physics degree, a decade in education leadership, and time inside software consulting watching brilliant people struggle to break out of the feast-or-famine cycle. She’s now certified in Robert Fritz’s structural approach to creative tension — a method that turns those two questions into a concrete plan for building the business you actually want. 

If you’ve ever looked at a client and thought, I wish every client was like this one — that’s where this work starts. Reach out and let’s find out who your people already are. 

I show my affection by sharing resources. The worst that will happen on the call is me recommending 5 million books and podcasts to you.