Is client acquisition your biggest pain point as an independent or 2-15 person consulting firm owner?
When the famous marketer David Oglivy started his own firm he wrote down a list of accounts he wanted. They were names like Chrysler, Proctor and Gamble, Campbell.
He didn’t say “Fortune 100 companies with budgets over $1 million.”
Can you name 5 companies or organizations that you want to work with?
If not, please take on this assignment.
Go to a business directory, LinkedIn, a paid service, the Chamber of Commerce member website, Facebook, wherever you can get names.
Make a list of 20 actual companies or organizations you want as clients.
If you do this, send me your list and give you a cheap session where we strategize how to get in front of them.
My going rate is over $200/hr but I’ll meet with you on this for $50 if you show me you put in the work.
Offer open until the end of September, 2024.
