I did a little informal coaching with a friend of mine who has been a therapist for many years. 

She’s had a dip in clients – it seems we are all feeling less stressed than during Covid.

Most of her clients have come from referrals, either clients or other therapists because what she does is very specialized.

And she hates marketing (sound familiar?)

She works with people on resolving childhood trauma.

I asked what are the triggers for someone actually picking up the phone and reaching out to her.

She started by saying “anxiety” but we were able to get more specific:

Flashbacks, sleep disturbances, trouble in their intimate relationships, intrusive negative thoughts.

How long do people work with her?

Generally, they can resolve the issue that brought them in within 4 – 8 months.

I asked her about one of her biofeedback techniques and she whipped out her tools and showed it to me.

“You don’t have to tell me any details.”

“Is that in your marketing?”

“No! It should be.”

So in about an hour, we were able to go from “I work with lots of different people” to “I work with adults who want to resolve trauma symptoms in 4-8 months without having to talk about all the painful details.”

If that’s you and you live in North Carolina, reply to this email and I’ll share her contact info.

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