One of the first steps of Clockwork is a Crush/Cringe client analysis.

In fairness, I decided I would share my own.

My crush clients are service based business owners with 0-20 team members.

They are the type to shop at natural food stores.

They choose comfortable clothes over tailored suits.

They are also risk takers, because starting and running a business takes courage. They are very capable, and have a habit of doing it all themselves.

Because they can.

Until they can’t.

They are willing to be uncomfortable and figure out what is true, and what will get them where they want to go.

And they are ready to start scaling by building efficient systems.

Not rigid, mechanical systems, but human systems that have the flexibility to bend when stressed rather than break.

They choose to run businesses because they value freedom. And the current form of their business has them trapped in overwork.

If you found this valuable, please share.