In many situations, increasing sales means increasing expenses and hoping the margin between sale and expense stays consistent.

The most exciting business models are those where increasing income is not linearly tied to increasing expenses.

Ismail and Diamandis call this a feature of exponential organizations.

An example is e-books. Almost all the cost is in the creation. The difference in expense between selling 100, 1,000 or 1,000,000 is small.

Are there features of your business that are exponential in this way?