As a reminder- Lead indicators are measures of inputs into a system. Lag indicators are measures of results after interacting with the system.

Sales made are a lag measure of your sales processes.

Lead measures include:

• Appointments booked
• Number of people on your sales page
• Number of sales conversations held
• Follow-up with prospects
• Whether your sales conversations hit all the required steps of a defined process

Lag is how many times and for how much people took out their cards and made a purchase.

More lead vs lag coming.