The first lag vs. lead measure.

As a reminder- Lead indicators are measures of inputs into a system. Lag indicators are measures of results after interacting with the system.

How many leads you have is a lag measure of the effectiveness of your marketing.

Lead measures of marketing could include:

• How often you put out social media posts
• The number of people who see a marketing piece
• Whether a post is liked or shared

Lag is how many of those people who had their marketing in front of their eyeballs raised their hand to say they want to connect with you.

More lead vs lag coming.