DAD is Differentiate, Attract, Direct.

Mike Michalowicz is a genius at acronyms. We’re going through his Get Different process.

You can get the experiment worksheet for free at: 

gogetdifferent.com/#resources

After you know what you are willing to spend, it is time to compare that to your marketing ideas.

Different: How is your product or service different? What will people get if they buy? What makes it stand out? How can you make it something that stands out?

Attract: How can you make it feel safe to make a purchase? 

Direct: What one, simple and reasonable sized action should they take?

You can understand these principles by considering the opposite.

If something doesn’t stand out, it feels risky to buy, and the process to buy is hard or confusing – would you?

If an offer was unique, had clear value to you, was safe and easy to buy – would you?

That’s what you are aiming for in your marketing.

Next time, measuring the results.

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