How do you know marketing is going to work?

You can’t.

So run a marketing experiment. Here’s how:

This week I’ll walk you through Mike Michalowicz’ Get Different process. I highly recommend the book “Get Different”.

You can get the worksheet for free at: 

gogetdifferent.com/#resources

The steps are:

Set your objective

Determine your investment $

Describe the experiment

Measure the results