Trading Red Paperclips

Did you ever see the story of the guy who traded a paperclip for a house? 

He did a series of 14 trades starting with a red paperclip.

According to Wikipedia, here were the trades:

  1. On July 14, 2005, he went to Vancouver and traded the paperclip for a fish-shaped pen.
  1. He then traded the pen the same day for a hand-sculpted doorknob from Seattle, Washington.
  1. On July 25, 2005, he travelled to Amherst, Massachusetts, with a friend to trade the doorknob for a Coleman camp stove (with fuel).
  1. On September 24, 2005, he went to California, and traded the camp stove for a Honda generator.
  1. On November 16, 2005, he traveled to Maspeth, Queens and traded the generator for an “instant party”: an empty keg, an IOU for filling the keg with the beer of the bearer’s choice, and a neon Budweiser sign. This was his second attempt to make the trade; his first resulted in the generator being temporarily confiscated by the New York City Fire Department.
  1. On December 8, 2005, he traded the “instant party” to Quebec comedian and radio personality Michel Barrette for a Ski-Doo snowmobile.
  1. Within a week of that, he traded the snowmobile for a two-person trip to Yahk, British Columbia, scheduled for February 2006.
  1. On or about January 7, 2006, he traded the second spot on the Yahk trip for a box truck.
  1. On or about February 22, 2006, he traded the box truck for a recording contract with Metalworks in Mississauga, Ontario.
  1. On or about April 11, 2006, he traded the contract to Jody Gnant for a year’s rent in Phoenix, Arizona.
  1. On or about April 26, 2006, he traded the year’s rent in Phoenix for one afternoon with Alice Cooper.
  1. On or about May 26, 2006, he traded the afternoon with Cooper for a KISS motorized snow globe.
  1. On or about June 2, 2006, he traded the snow globe to Corbin Bernsen for a role in the film Donna on Demand.
  1. On or about July 5, 2006, he traded the movie role for a two-story farmhouse in Kipling, Saskatchewan.

He started with something slightly unusual – a RED paperclip – and traded up for unique items. 

It was a hand-sculpted doorknob. 

An “instant party”.

A recording contract.

If he had said “trade me $5 for $20” this would have been a failure. But because both sides valued the other thing more, it worked. 

How can you make your offer more valuable than the price tag you put on it?

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