Bright Shiny Objects are deadly to solopreneurs.

They might as well be called WMD

Here’s how to deal with Bright Shiny Object Syndrome

1. Break the urgency. Everyone want you to take action RIGHT NOW. That’s their agenda, not yours.

2. Focus on your outcome. What is your main goal? Is this positive, negative or neutral to your outcome?

3. Add it to the “Could Do” list. If it is appealing but not an immediate fit for your goal, put it on a “Could Do” list to review when you’ve succeeded at your current goal.